When Meoros approached me to make a #video for their causematch fundraising campaign I was exited.
This is their first public fundraiser and we have the opportunity to shape how people think about this org forever!
It’s a first impression (just with millions in future funding on the line).
So after doing some hard thinking with their team and board we realized that telling the story of why they started would set the narrative up answering the question of why they exist.
So I flew down to Orlando and we got to work.
This is the result.
Let me know how we did!