Orlando Community Kollel Creating buy in

Rabbi Naftali Kassorla from the Orlando Community Kollel reached out to me. After some probing it became clear that our goal was to create buy in from the larger community and increase the number of people invested in the Kollel.

Adapted the Minneapolis Kollel’s My Kollel theme. We shot 40 headshots and interviews showing the broad base of support and really reinforcing to each participant that they do care about the Kollel.

Rabbi Noach Issac Oelbaum 50 Year Dinner

Rabbi Noach Oelbaum’s Video

Rabbi Noach Oelbaum’s Brachos Video. Brachos from Gedolim that would have otherwise ending up on the cutting room floor.

About this project:

The Weight of Getting It Right

When you’re asked to create a video honoring someone who’s been compared to Rav Moshe Feinstein, you don’t sleep well.

This wasn’t a corporate testimonial project. This was 8.5 minutes to capture 50 years of leadership from a man who somehow manages to be everything at once. Lamdan. Posek. Darshan. Manhig. Respected across every part of the Jewish spectrum.

Rabbi Noach Isaac Oelbaum has set the standard. When Roshei Yeshiva from Lakewood to Darchei Torah to Chofetz Chaim all speak about the same person with that kind of reverence, you know you’re not working on just another project.

The Challenge Nobody Talks About

Here’s what made this impossible.

The best stories couldn’t be told yet.

Off camera, people shared moments that would’ve made this video unforgettable. Transformative stories. Life-changing interactions. The kind of material that shows who someone really is when nobody’s watching.

But those stories weren’t ready. Too personal. Situations still unfolding. Would mean more later than they do now.

So you’re left trying to do justice to someone’s legacy while knowing the most powerful evidence is off-limits.

That’s the real creative challenge when you’re documenting a Gadol. The public version is always incomplete. Not because you did something wrong. Because the most meaningful impact happens privately. Quiet conversations. Moments that can’t be broadcast to 400 people at a dinner.

Finding the Structure

We broke it down into three sections: Torah, Relationships, and Impact.

That framework helped construct the story. It gave us a way to organize voices that were all saying similar things but from different angles. The scholarly depth. The personal accessibility. The reach across organizations and communities.

Without that structure, 8.5 minutes of “he’s incredible” would blur together. With it, you can see the different dimensions of 50 years.

What You Can Show

What you CAN show matters.

Rabbi Yaakov Bender saying “since Rav Moshe we haven’t had such a person.”

Mendy Reiner explaining how Rabbi Oelbaum guides Renewal through the most complex medical Halacha questions.

The consistent theme from every Rosh Yeshiva: this is someone who combines everything we thought you couldn’t combine anymore.

The video includes voices from across the yeshiva world. Chofetz Chaim. Ohr Chaim. Darchei Torah. BMG Lakewood. Not because we were collecting names. Because Rabbi Oelbaum genuinely has that reach.

Chassidish and Litvish. Sephardic and Ashkenaz. Organizations and individuals. Everyone sees their Chelek in him because he actually has every Chelek.

The Incomplete Story

Eight and a half minutes feels simultaneously too long and nowhere near enough.

Too long because you’re asking 400 people to sit still when they’d rather be talking to the man himself.

Not enough because you know there’s more.

You KNOW there are deeper layers. Stories that would land harder. Moments that would make people understand why this person matters beyond the titles and accomplishments.

That tension never goes away.

You make choices. You find the throughline. You let the people who know him best tell the story.

But you finish the edit knowing it’s not complete. It’s just what can be told right now.

Maybe that’s appropriate. The full story of 50 years of leadership shouldn’t fit neatly into a dinner video. The impact should be bigger than what we can capture on camera.

But you still lose sleep over it.

Because when you’re trusted to tell someone’s story, someone who actually deserves the superlatives people throw around, you want to get it right.

Here to Eternity Home Vet

Case Study: Eternity Home Vet

The Challenge

Dr. Aliza Fisse runs an at-home euthanasia service. When someone calls, they’re already in crisis. Their pet is suffering. They’re scared, guilty, and desperate for reassurance they’re making the right choice.

The real challenge isn’t marketing a sensitive service. It’s building trust fast enough to matter. Pet owners don’t have time to research. They need to know right now that Dr. Fisse understands what they’re going through and that choosing at-home euthanasia won’t make things worse.

So how do you earn trust with someone in the worst moment of their life before they ever meet you?

The Approach

We didn’t avoid the hard part. We leaned into it.

Saying goodbye to your pet in a vet office is brutal. You’re devastated, and then you have to walk through a waiting room full of strangers while you’re falling apart. That’s the reality.

We found Brianna, who lived both experiences. Her first dog died in a clinic. Her second dog, Daisy, died at home with Dr. Fisse there. The difference wasn’t just location. It was dignity.

The video is simple. Brianna tells her story. No dramatic music. No manipulation. Just the truth: being able to hold Daisy at home, in private, without an audience, made an unbearable moment bearable.

The Result

This video doesn’t sell euthanasia. It shows what at-home euthanasia actually provides: control, privacy, and dignity when nothing else matters.

Pet owners already know their dog is suffering. They need permission to let go and reassurance they can do it without more trauma. This video gives them both.

By treating the subject honestly instead of dancing around it, we made something that actually serves people in crisis. And it positions Dr. Fisse as someone who gets what families need in their worst moment.

The Lesson

The hardest subjects make the most powerful videos if you’re willing to tell the story truthfully. When you stop avoiding difficult topics and start treating them with real empathy, you build trust with the people who need you most.

Why I do this

I am the luckiest person in the world. Who else gets to talk to powerful, talented smart people who are doing so much in this world. Plus I get to drill them, question what they tell me and make them prove what they are saying.

Grateful to be a video producer!

Client Rabbi Oelbaum’s Shul

Production attentionearned.com

Director Dovid Chait

DP- Dovid Chait

Elijah Deiz

Content day, just ten days before the 2025 NYC Election. We created 12 reels for City Counsel contender Joshua Elijah Diaz to push his messaging before the campaign.

This content really gave him a strong boost towards the end and will make him a more name recognition next election.

Client Elijah Diaz

Production Company Stories and Heart

Director Michal Hartman

DP- Dovid Chait

Meoros Girls High School Orlando

When Meoros approached me to make a #video for their causematch fundraising campaign I was exited.
This is their first public fundraiser and we have the opportunity to shape how people think about this org forever!

It’s a first impression (just with millions in future funding on the line).

So after doing some hard thinking with their team and board we realized that telling the story of why they started would set the narrative up answering the question of why they exist.

So I flew down to Orlando and we got to work.

This is the result.

Let me know how we did!

Zevi Giniger Are You There

CREDITS:
Performed by: Zevy Giniger
Written and composed by: Malky Giniger
Studio BIG Productions
Directed by Gi Orman
Produced by Dovid Chait
Shot by Shimmy Socol
Musical Production and arrangement: Mikey Mocton
Executive Producer: Zevy Giniger
Recorded at: Studio39music Ramat Gan Israel
Guitars by: Avi Singolda
Mixed: Gal Padeh””
Mastered by: Justin Shturtz at Sterling Sound Nashville
Israel filming: Liel Shalom

Training Videos

Production Company Big Productions

Shot By David Chait

We made six training Videos for Med Elite to help speed up their onboarding. To save cost we took client provided screen recordings, branded them and polished them up a bit.

Produced By David Chait

Production Company Big Productions

Client Provided screen recordings

Check out the rest of my work

Gabi Koyenov,

How and why start a podcast, Lasting Change and the problems with the internet. Curiosity Conversations S1 E2

Welcome to the second episodes of the Curiosity Conversations. I sat down with Gabi Koyenov [LMFT candidate] because he started his podcast over a year ago. We talked about his perspective on podcasting as a non technical person. We also discuss motivation, the problem’s with the internet and why no one is pushing water. You can stalk Gabi  @gabikoyenov  on YT, IG and his podcast is The Gabi Koyenov Podcast find it everywhere.

We referenced our conversation with Yoel Speilman about how he helped motivate 300 over people to keep Shabbos. You can find that episodes here.

Curiosity Conversations is powered by AttentionEarned, a video agency.

See our work here

Imagine the Future

When Yeshiva Day School Las Vegas came to us they were was about to start a building campaign for a building they purchased and were about to start converting.

The Issue was doners did not know what they campaign was for, Do you have a building? What is there now? What will be there after construction?

So we made this short video to show what will be and why it should be.

I came up with the concept, filmed and edited this project with Graphic effects in twelve days.

Production Company – Wave Films

Concept, Production and Post Production – David Chait

Graphics Effects – Jake Sojcher