Rabbi Naftali Kassorla from the Orlando Community Kollel reached out to me. After some probing it became clear that our goal was to create buy in from the larger community and increase the number of people invested in the Kollel.
Adapted the Minneapolis Kollel’s My Kollel theme. We shot 40 headshots and interviews showing the broad base of support and really reinforcing to each participant that they do care about the Kollel.